Getting Noticed in a Crowd: Competing in a Crowded Market

Crowd being turned back at Coliseum (LOC)For many of our customers located in densely populated areas, making their business known to potential clients is their greatest challenge.

A practitioner in Grangeville, Idaho is not likely to have direct competition in their area of specialization. However, in San Francisco or Manhattan there are probably hundreds of similar businesses which anyone can choose to patronize. How does a professional get their business noticed among the clamor of online ads/business listings, and advertisements in newspapers/magazines/bus stops?

Make More Noise

One approach is to be more noticeable than other businesses by advertising more intensely. If you out-bid other advertisers for Google AdWords placement, you can get priority placement for your ad in search listings and websites. If you spend more on newspaper and magazine ads, you can make yours larger than those of other services. You can pay for preferential placement in business directories, above the free or lower-cost ads.

Make a Different Kind of Noise

When Deadline Express Couriers in New Zealand wanted to emphasize that they make their deliveries on-time, they had a billboard literally explode at the end of a countdown. 3M boasted about their security glass by displaying large stacks of money behind the glass in a bus shelter. While advertising like this is probably way outside of your budget, these publicity stunts might be inspirational in dreaming up a campaign that is practical for you. Can you think of a hook that people would remember and associate with your business?

You, Tubed

A free form of advertising you can use is the YouTube video site. Online videos which anyone can play and which might turn up in Google and other searches are a very effective marketing tool, a way that you can get noticed in a crowd. A video that is humorous enough or interesting enough can become “viral” so that other Internet users are promoting the video, doing your marketing for you. When using this tactic, the video should nonetheless represent your business professionally. The result may be the opposite of what you intend if your business is associated with a laughable gimmick that doesn’t have anything to do with your service. Videos can be easily made using a low-cost digital camera (many of them have video recording capability) or video camera. Once the content is transferred to a computer (and the manual for the camera should tell you how this is done) it can be easily uploaded to YouTube. Some types of video you might create and post on the site for anyone to find: a video tour of your office, a personal introduction to your business, or snippets of conversation with satisfied customers. You might for example stage a conversation with an actual customer about how much they appreciate your service. The customer could be given discounted service for helping you market your practice. The videos can also serve you other ways. A video could be embedded in your website or you could email a link for a video to an individual when the video can illustrate something you want to say much better than text or still images.

We Can Help

Included free with every TherapySites website subscription is our comprehensive set of tools and assistance for Search Engine Optimization and marketing your business. It takes time and commitment to become very visible in some of the more densely crowded markets, and nobody can guarantee #1 placement in search engines. However, we can get your business in front of many sets of eyes and maybe even help you make your business more recognized than your toughest competitor. The website templates are optimized to encourage prominent placement in search engines. We show you how to customize the content with the terms that are likely to be searched by a person looking for your service. We create listings for you in many online directories including Google Maps and Yahoo! Local. To learn more about what we can do to give your business prominence in your market, just contact us!

Brian S – TherapySites Support
Email any questions to Support@TherapySites.com

Getting Affiliated: Amazon Associates

Image representing Amazon as depicted in Crunc...
We are asked quite frequently about “affiliate” programs. As an affiliate, your website can feature items or services for sale which a visitor to the site can purchase, and when any are purchased you receive a small commission. The relationship benefits all parties involved: the company offering the affiliate program receives exposure which doesn’t cost them anything until an item is purchased, you earn a commission on the sale, and your website visitor has found something they might not otherwise have known about.

Should I Affiliate?

When deciding whether to use an affiliate program, there are two questions to consider.

Are there items I can present for sale on my website which might be of interest to my visitors? If you are an occupational therapist, there may be books that you recommend for reducing on-the-job stress or improving working relationships with co-workers.  It may even make your work easier if your clients have read particular books. You may also have “required reading” for your clients, and this could be a great way to give them access to the books online if they would like to order them.

Does my website receive sufficient traffic to make it worthwhile? Does my website receive sufficient traffic to make it worthwhile? If one $15 book is purchased from your site per month and you receive an 8% commission, this is $1.20 per month of income for you. You may decide that this isn’t enough to justify spending any time creating your account and widget. However, if you have items that you would like to recommend, it may be worth your while to add the widget just to be informative for your website visitors.

Choosing an Affiliate Service

If you have decided to sell products on your site for a commission, the next step is to choose a company with an affiliate program. There are many to choose from, however if you are a health care professional it is unlikely that you will market products for Art.com (art items) or zZounds (musical instruments and DJ equipment).

Most of our customers who use affiliate marketing are using Amazon Affiliates. When you sell Amazon items on your site, you receive a 4% to 15% commission. The percentage you receive depends on several factors, such as how much you sell and the type of item. You can choose to have Amazon pay your commission by direct deposit into your bank account, or have them send a check or Amazon gift certificate.

We recommend the Amazon Affiliates program so highly that we provide a tutorial video showing you how to create an Affiliates account and obtain the website code to add the Affiliate widget to your website. If you have a TherapySites website subscription, you can add the widget yourself in the easy-to-use website editor or you can send the widget code to us so that we add it for you.

Important note: if you are a resident of certain US States, Amazon does not make available the Affiliates program to you because of the state tax laws regarding online sales. The affected states list changes from time to time, so check the online Operating Agreement (last paragraph of section “2. Enrollment”). At the time this article was posted, the excluded states were: Arkansas, California, Colorado, Illinois, North Carolina, Rhode Island, and Connecticut.

Adding the widget Code

Here’s a tip about adding the snippet of code for the Amazon Affiliates widget to your site. When viewing your site’s code (using the “Source” button feature, if using our website service), you will probably get the best results if you add the code snippet before or after all of the other content. It may in your case be important to add the widget someplace in the middle. Example: you would like to have an introductory paragraph, then the widget, then some graphical links. It should be all right to add the code in the midst of the existing code, if you do not add it within any “tag pair.” A “tag” identifies the beginning and end of a component in a website. A <p> tag indicates the beginning of a paragraph, and </p> the end. A table begins with <table> and ends with </table>. Notice that the opening tags begin with < and the closing tags begin with </. If you do not add the widget code between the beginning and ending tag of a component, then the widget should work well with the rest of the page. TherapySites customers can, if there is any doubt, just send us the code for the widget with a description of where the widget should go in the website.

Note that some widgets may need customizing before they will work well in the website. If the widget is too wide, it will either widen the website’s page or part of it will not be seen. We can usually modify a widget to fit your website’s template, although in many cases we must know your Amazon Affiliates login so that we can customize the qualities of the widget in the account where it was created. Just let us know the end result you are trying to achieve, and if at all possible we will help you get there!

Another interesting note about affiliate widgets and TherapySites websites: with our service, we provide quite a bit of Search Engine Optimization and website promotion assistance at no extra cost. We create business listings for you in many online directories, give you tools to optimize your site for the highest possible rankings in search engines, and we even help you through the process to set up search-engine-friendly content on the site. All this will lead to more traffic, and more resulting affiliate sales for you.

Brian S – TherapySites Support
Email any questions to Support@TherapySites.com

The Ethereal Office: Helping Your Clients Remotely

Many of our website customers do not have a physical office where they see clients. Instead, they give consulting for their services by phone, email, or in online chats. This is referred to as a “virtual office” because it takes place online in the virtual world. Your physical location as well as the location of your customer could be anywhere, as long as both parties have access to a computer with an Internet connection. The professional and client could be in separate countries or even continents.

Some situations where a virtual office is a logical choice:
- You have moved away from the location where you have built up a client base, but would like to continue serving those clients.
- Your location is remote, away from population and therefore far from potential customers.
- For reasons of privacy, safety, or personal preference, you prefer that your location or the location of the client is not publicized online or even revealed to anyone.
- You would like to serve a wider client base than just those who are near you geographically.

Creating a virtual office is probably much easier than you might think. It can be set up by anyone, using low-cost, easy-to-obtain tools.

Here is what is needed at a minimum:
Promotion: there must be a means of soliciting clients. A business website can do this very effectively. There are also online directories for virtual professional services, which can be used in conjunction with a business website.
Payment: somehow the clients must have a way to pay for the virtual service. A payment button on a website works very well for this. Most payment solution providers (Paypal, LinkPoint, etc.) will provide their own embeddable buttons.
Connection: there must be a phone, email, or online chat/conference connection between the professional and client.


Low-budget Options

The lowest-cost method is to just feature a payment button on a website representing your service, and prompt the client to contact you to arrange for consulting once they have paid for a certain amount of service. Pros: low cost, easy to set up. Cons: the payment and service are conducted separately, it is not as seamless so there are more steps for both the professional and client.

One possible type of setup which we recommend: adding a PayPal button to your website, where instructions prompt the client to do something specific once they have paid for service. They could then for example download the free Skype communication suite (you would have a similar installation already on your own computer) and they could follow instructions provided on your site for setting up Skype with a user profile at which point you can conference with them.

Skype: this is an excellent choice for communication software that you and your client can use to communicate. The suite is free, easy to install, and it takes only about a minute to create a user profile to get started. The communication is encrypted, so if a conversation was intercepted it could not be understood by the unauthorized person. With this system, you can communicate using any of: text messages, a “phone” conversation, and even video-conferencing if all parties involved have a computer equipped with a camera and microphone. You can download and install Skype for Mac or Windows. Also, if you add a Skype button to your site, it will be easier for site visitors to call you through Skype (if they have it installed). You can set up your site so that a payment page with this button appears upon successful payment for consultation.


Deluxe Options

Another way to implement a virtual office is to use a subscription service for online consulting. Once this is set up, your client can make an appointment and then be taken directly into a phone call/email/online conferencing conversation. With some services, a payment feature can be a gateway to a scheduling feature to book a timeslot for the conversation. Example: the client clicks a button, enters their payment information, then a screen comes up asking them what timeslot they would like to book for a telephone conference with the professional. The toll-free number is provided by the same service which took the payment, the client does not need to seek out or set up any software.

Next are brief reviews of some virtual office services we consider to be effective.

 

Clickbook: this has a free account option, PayPal integration, it is secure (communication is encrypted), and the features for specifying available times are very sophisticated. There are paid account types available beginning at $19.95 per month which have fewer restrictions, for example 1 year of appointment history can be saved rather than just 3 months. Multiple-users can be accommodated, if your practice has more than one person providing virtual assistance. With the PayPal integration, it is possible to set up pre-payments or down-payments which must be made online before a conference appointment is set up. You can actually test drive the service by exploring an example account.

 

Genbook: this is similar to Clickbook, in that it is an online scheduler for appointments. There is no free account type, but you can try the service free for 30 days. Similar to Clickbooks paid accounts, the beginning rate is $19.95 per month. There are fewer restrictions than with Clickbook in terms of how the account can be used. Since there is no PayPal (or any type of online payment system) integration, the payment for appointments must be handled separately from the appointment scheduling. They use the term “secure” to describe their service, but nowhere on the site is it mentioned that they encrypt data so it is uncertain what this means. A wide selection of video tutorials make it very easy to set up and use, however the lack of payment integration and possible lack of data encryption will be deal-breakers for most virtual office professionals.

Ether.com: Ether.com is oriented to phone services, although there are features for selling consultation by email and for selling online content such as downloaded documents. The only cost of service is a 15% commission on the phone/email consulting or downloaded content that you sell. A toll-free number is provided (888-MY-ETHER with an 8-digit extension) that can forward to your existing phone number. You set the rate that you would like to charge for consulting, and you choose the times that you are available for calls. Like the other services, an online appointment calendar is provided which your potential clients can use to book appointments from your website. Interestingly, the Ether.com site itself has a directory of professionals offering services. So, they help you promote your virtual consulting service as well as provide tools for you to promote it yourself. Your clients make a payment online to the Ether.com system, which keeps their commission and pays the rest to you. You can choose to have Ether.com direct-deposit the money into your bank account, or send you a check periodically.


Advertising your Service

With either the less-expensive or more-deluxe options for the tools you use on the website itself, it will certainly be necessary to spend some money and effort advertising your service. When competing in search engines for terms which are not limited by geographical location, it will be much more difficult to come out on top of results so that you are noticed. There may be millions, and not just hundreds or thousands, of search results for your particular keywords. Some suggestions:
AdWords: using Google AdWords you can purchase your way to the top of search results for your key terms.
Paid ads: if you place ads in websites/magazines/other publications devoted to your particular type of service, you’ll reach an audience of potential customers without relying on search engines.
Social networking: You can work your business on social networking sites to publicize your service among your network.

We Can Help You Create a Virtual Office

Whether you go with the less expensive and more basic, or a subscription service and more features, we can help you set up a virtual office with your TherapySites website. We’ll help you sort out the options to determine what is best for you, and then format your site with everything that is needed. Really all you would need to do is contact us, we’ll help you with all the rest!

Brian S – TherapySites Support
Email any questions to Support@TherapySites.com

Google AdWords: Is it for Me?

If you have read our other articles, you know already that your website will be discovered by Google and other search engines automatically. The website will then appear in a list of search results for terms that are in your site. Did you know that you can also get your site to be listed ahead of all of the others in Google and some other search engines, by bidding on ads using Google’s AdWords service? Your ad can be at the very top of results, the first seen of any listing, if you out-bid other advertisers.

The service can actually be very inexpensive. You choose the length of time you want your ad “campaign” to continue running, and the amount of money to budget. You can control the amount budgeted per-ad, set a spending limit for the ad campaign, and even set a daily budget maximum. When you specify a higher cost per ad, then your ad will appear more prominently for the same target terms than ads which are bid at a lower cost. Note: you can pay less for an equivalent position by creating a high-quality ad, linking to a high-quality site. The Quality Score page should tell you everything you need to know about this.

How effective can this be for your business? Let’s try some simple math. Suppose you have run an AdWords campaign and spent $50. You may have spent the $50 over 3 days in an advertising blitz for an upcoming special offer, or over a month to gradually build your customer base. If you have just two people patronize your business as a result of the ads they saw, and over the life of your business you earn $500 in fees from them after your expenses, then you have made $450 from the one AdWords campaign. Longer campaigns or multiple campaigns spread out over time can have much more effect. It is up to you how to budget the pace of the ads (so that you do not take in too many new customers in a short time span) and the cost.

You can choose “Pay Per Click” so that there is no charge to you unless your ad is clicked by a viewer, or use “Pay Per Impression” so that you pay a lower amount each time your ad is displayed (whether or not it is clicked).

You can also specify the search terms to associate with your ad. If you are a Marriage Counselor practicing in Chicago, then “Marriage Counselor” and “Chicago” would be some terms you can associate with your ad. When search engine users input those terms, your ad appears.

There are some other areas of control possible with AdWords. You can specify local, national, or international placement of your ads. You can choose to have ads displayed also in Google’s partner networks AOL search and Ask.com. You can use rich media (animation) in your ads. You can have your ads appear in other websites which are relevant to your business, such as websites of other health professionals who have chosen to display AdWords ads.

Should I use AdWords?

Unless you have a full client load or your website is already receiving sufficient traffic that you are taking in as many new clients as you want, the answer is probably: Yes. Here are two circumstances where an AdWords campaign would be especially recommended:
New website: if your site is so new that the search engines’ crawlers have not yet discovered it to add it to their search results, or the site is still climbing the rankings and relatively obscure, then an AdWords campaign can jump you to the tops of listings regardless of your website’s visibility in the “organic” results of search engines.
Local competition: if you are competing with many similar businesses in your local area, it may be a challenge to get your site featured prominently in the first page of search results. If there are hundreds of websites for similar businesses in your area, only a small percentage will be featured in the first page of search results regardless of the quality of each site. AdWords can help you overcome the odds by allowing you to purchase your way to the top of results lists.

Getting Started

A recommended place to start getting oriented about AdWords is the AdWords Beginner’s Guide. If you would prefer to see an orientation for AdWords in a video, there is a great one here. When this video is finished, links will be presented to more videos for specific topics such as writing ad text or choosing keywords.

We agree that it can take quite a bit of time and effort to understand AdWords. A suggested progression: try the Beginner’s Guide and online videos mentioned earlier, then if you have any questions try looking up the information in the AdWords Help. If you cannot find an answer, Google gives several Support options that you might try.

AdWords and TherapySites

A TherapySites website can be an excellent complement to an AdWords campaign. We will help you create a website which has high-quaity content and optimized keywords to give you the best chance of success with AdWords and promoting your business in general. Whether you do not yet have a website or you are looking for a website service which includes Search Engine Optimization services, we can help you create a site with images, text content, documents, even multimedia that is relevant to your practice. With well-designed content, the website will be ranked favorably by search engines and your AdWords ads will get preferential treatment over ads linked to less-optimized websites.

The initial template content on your TherapySites website will already be populated with many relevant keywords when you begin using it. Then, you can easily customize the content so that your name, company name if different, location, service terms, etc. are all populated throughout the site so that search engines will strongly favor your site for those terms. This will give your site a higher Quality Score which will both improve our ads’ positions in search pages and reduce your advertising costs.

An example: here is the editor feature for setting the “Search Engine Title Tag” which is the text that most search engines will provide with the link to your site in search results, and it is the text that most browsers display at the top of the browser to describe the page.

This feature allows you to change, in a single edit, the graphical text at the top of every page of your site as well as the embedded tags (not seen on the actual website) which identify the site’s purpose to search engines.

Here you see the edited header (top area) of the site.

 

 

This editor feature allows you to change, with a single edit, the company information that appears on every page of the site. It is important for search engines and for marketing that any page be associated with your name and location.

 

The content is formatted on the site automatically from the information you enter in the form. You can also turn on a rich-content editor for the sidebar, so that you can make more types of changes such as editing text color or size, or adding an image.

 

Brian S – TherapySites Support
Email any questions to Support@TherapySites.com

Choosing a Domain Name for Fun and Profit


Choosing the domain name for your website can be much like deciding on a name for your offspring. To help remove some of the pressure of this far-reaching decision, we would like to share some tips for obtaining the ideal domain name (website address) for your business.

Brevity

A domain name ideally will be short. Some classic examples of short, distinctive domains: google.com, yahoo.com, and youtube.com. An example of a domain we would not recommend: extremelyfineprecisionwidgetsinc.com. This is more difficult to say in a phone conversation, more complicated so it is less memorable, and more difficult to use on a business card than necessary. An email address using this domain (such as contact@extremelyfineprecisionwidgetsinc.com) would have to be printed very small or on more than one line of a business card, and may also be difficult to fit in the website content. Also, any domain longer than 32 characters cannot be used in a Google AdWords campaign and there are other similar restrictions which might limit the domain’s usefulness later.

Memorability

A domain name should be memorable. A domain name for our example company Very Fine Precision Widgets Inc. might use the acronym form efpwi.com and this would certainly be short, but this sequence of letters would not be memorable to most people. The domain using the full name extremelyfineprecisionwidgetsinc.com would be more memorable to someone who already knows the company name, but is very long and probably would be difficult to remember for most people if the company name was not familiar to them. A much better domain would be widgets.com if this were available.

Familiarity

For a private professional’s website, we recommend that the domain name evoke somehow the name of your business. A “discoverable” domain is one which might be guessed from a word or words having to do with the domain’s topic, such as slideshow.com or hardware.com. For a company called “Widgets Inc.”, the domain name widgetsinc.com would be easily discovered. On the other hand, a “brandable” domain is one that is very distinctive and unlike common words or phrases. Some examples are google.com or oovoo.com. For a brandable domain to be effective, it must be associated indirectly in the minds of the Internet public and this requires large, expensive advertising efforts. For a private professional it’s best to avoid “brandable” domains unless they match your business name.

Competition for Domains

On the topic of finding an available domain: while we recommend that you use a domain made up of the shortest possible version of your company name and “.com,” it may not be possible to obtain this domain. Domains are registered on a first-come, first-served basis and many of the most obvious domains are already in use. Of the registered domains, many have been snatched up by “domain squatters” who purchase domains betting on the likelihood that at least some or most of them will be valuable to somebody so that the squatter can re-sell them for a higher price. If the domain you most want to use is already registered, and it does not appear to be in use for its ostensible topic (there is just a placeholder page or links to other sites), you may want to try negotiating to purchase the domain. To do this: (1) find who has registered the domain using a “whois” free service such as easywhois.com, (2) contact the registrant to ask them if they will sell the domain, and (3) if they are willing to sell it, negotiate a purchase price. They will generally start with a high bid, and can almost always be talked down to a much lower price.

Using .com

In the United States, .com is the standard TLD (“Top Level Domain” or the last letters after a period in a domain name, indicating the “level” of the domain) that Internet users associate with domain names for businesses. Other TLDs can be used, however it is not usually recommended unless it is unavoidable in obtaining your best possible domain name. Business owners in other countries may wish to use the TLD for their particular country to emphasize their location (.fr for France, .uk for United Kingdom, etc.).

You can use the .net or .org domain if the .com domain you want is not available, however it is important to note that most people think of .net as a TLD for network technology companies such as Internet Service Providers and .org as one for non-profit organizations. It is controversial as to whether it would be better to use a .biz or .info domain, since these are lower-priced and therefore often abused by spammers. If you are comfortable appropriating a .net or .org for your business, one of these may be the best option. According to many experts, any of these four can be a good alternative to a .com domain.

Domains with Characters

Domains can contain only letters, numbers, hyphens, and the period before the TLD. This is reasonable on a number of fronts, for instance special characters intended to be used for specific linking purposes would be ineffective if they were allowed in domain names. Speaking of hyphens, it is not usually recommended that you use one in your domain. When a domain name is given verbally, for example “widgets inc dot com” most people will associate this with widgetsinc.com not widgets-inc.com. There are a few circumstances where it might be advisable to use a hyphen. One example: if unable to register widgetsinc.com, widgets-inc.com could be used as an alternative. This however opens the risk that potential customers will go to a different site, whenever the domain is not carefully given in conversation or they forget to use the hyphen. Another circumstance: at times, letters in a domain name may spell other words with unintended meanings. A real-life example: the site experts-exchange.com, a subscription site for technology information, was originally expertsexchange.com which many people saw as “expert sex change” not “experts exchange.” While humorous, this was not desirable for the service in terms of gaining new customers!

While we’re talking about a domain’s character: when choosing a domain it is a good idea to keep in mind how it will be conveyed in a spoken conversation especially in phone calls. Are there a lot of letters which sound like other letters, such as T/P or S/F? Would it be difficult or complicated to say?

Availability

It is easy to check available domains. You can go to the website of a domain registrar and use their search feature. For example, you could go to Instant Domain Search and use the search box in the left of the screen. If the domain name you entered is not available, the site will make some suggestions for alternates.

Checking for Trademark

There may be no consequence to skipping this step, but it can be very regrettable at times if not done: checking for existing trademark. If you infringe someone else’s trademark, they may be able to legally prevent you from continuing to use the domain name after you have worked to get it ranked favorably in search engines. You can check the copyright.gov website to find whether someone else is already using a trademark identical to or similar to text in the intended domain.

Search Engines Save the Day

If you cannot get your ideal domain name, take heart: in most cases, an Internet user will use a search engine such as Google to find your site if they cannot remember the domain name or if they reach a site which is obviously not for your business. We offer quite a bit of assistance in getting your site to appear prominently in searches for terms related to your location and services.

If you would like to use our website hosting, we would be very happy to suggest potential website addresses for your site and register a domain for you. Just give us a call or send an email!

Brian S – TherapySites Support
Email any questions to Support@TherapySites.com

Creating A Multi-Practitioner Site

Does your practice have more than one health care professional? If you are using a single website to represent multiple professionals working at the same business, then your particular challenge is to present information about both the practice and the people involved in a way that is organized and easily understood by your website visitors. Here are two suggestions for methods that you might use:

1) Create A Single “About Us” Page That Describes Each Professional

This page can be used to describe your practice generally, in greater detail than your home page. The home page of any business’s site serves as an introduction to the site and the business, while a page with a title like “About Us” gives more specific information. You can present information such as: the length of time that the practice has been in business, number of professionals, interesting accomplishments or attributes, and specialties offered. The page could then go on to describe each individual in the practice, with a paragraph describing each person and their portrait within or next to the text.

If there are several practitioners featured in the page, here is something you can do so that it is easy for site visitors to navigate to a particular person’s info: create links near the top of the page representing practitioner names which can be clicked to take the viewer to the appropriate section.

Your site’s page for contact information might be titled “Contact Us” and list the contact information (email address, phone number, fax number…) for each professional. To be sure that the contact information is found, a link from the “About Us” description of each individual could link to this page or the information could be presented in both places.

If you would like to present more information than one paragraph for each person, we suggest that you use another format…

2) Each Professional is Featured in Their Own Page

With this scenario, the “About Us” or similarly-titled page describes the practice. In this case however, each professional’s information would be featured in a distinct page titled for the individual. So, a page “Dr. John Doe” could describe John Doe’s bio, qualifications, and specialties. A page “Dr. Jane Doe” could describe those of Jane Doe. If you do not feel that an “About Us” page would add any information about the practice not already in the home page or another page, then you could do away with that page entirely and title each professional’s page “About Dr. John Doe,” etc.

For this case, content of the description page for each individual could link to a “Contact Us” page with the detailed contact information. It is recommended to feature a contact page someplace on the site, even if the contact information is also presented in each professional’s page, so that the information is easy to find.

Because search engines treat any web page as a unique destination, an advantage of this method is that it will be easier for a search engine user to get to the information about a practitioner whose name they are searching. If they reach the page for a particular professional, the page will be all about that person and the searcher will not have to further search in the page for the info.

We Make This Easy

With a little customization, you can easily set up your TherapySites website to represent multiple practitioners! The content included with each website template is a suggestion, intended to give you a starting point. You can change page titles, content of pages, or even remove/add pages altogether so that the site presents all of the information you feel is important and nothing that is unnecessary. All of this can be done any time and all you need is a website browser with Internet access. At TherapySites, you can try a demo of the service for free and our Customer Support would be happy to walk you through this process. Just give us a call!

Brian S – TherapySites Support
Email any questions to Support@TherapySites.com