Automatic Search Engine Listings (ASEL) is an optional complimentary service we provide to our members to help promote their businesses by submitting your information to over 100 online directories.
Instead of having to research on where to list yourself, and then figuring out the various processes of each directory, we do most of the work for you. Not only do you save time, but you benefit from teams of experts who have been researching directories, listings, and local search best practices. All you have to do is fill out one simple form in our editor and we’ll take it from there. And if your business happens to already be listed, we’ll make sure the listing is up-to-date.
Measure Twice, Submit Once
Like your website itself, what you get out of ASEL is based on what you put into it, and it only works if all the information is accurate. As exciting as it is to submit your listings as part of your website launch, it’s best to wait until your website itself is complete before promoting it. Take the time to make sure all the important information about your business is on the site, and double, or even triple check to ensure for accuracy.
It’s best to take the time to ensure that your website has all the important information about your business before you start promoting it. It’s also important to make sure you’re promoting it accurately. As self-evident as this may seem, you really want to make sure that you spell everything correctly, have the accurate information showing, and add any details that are important to publicize (including, but not limited to, languages you speak, how a client would set up the first appointment, anything unusual about your location or parking, etc). In addition to paying attention to quality and accuracy, since the whole point of ASEL is to promote the website, it’s really worth making sure that you’re website is promoting your business. Once information goes online, it becomes harder to properly update the info later. So when submitting the ASEL you should follow a “measure twice, cut once” mindset; it’s better to wait to submit accurate information than to submit erroneous information and edit it after the fact.
Remember, we have a whole team of support staff eager to help you, so please let us know if you have any questions or requests.
How it works
When we receive your information, we do a quick cross-reference between the ASEL submission and your website.This helps us to ensure the businesses main information, the Name, Address and Phone Number (NAP) is correct, that the website is up and running, and allows us to review for other issues. If we notice any problems, we contact you by email before publicizing your information.
Please note: while we do our best to double check your submission; the best way to ensure that we submit your information accurately is to provide accurate information. There is a $35 resubmission charge if we need to resubmit your listings to correct erroneous information submitted on your part.
Depending on your location and business model, we submit you to one of two major internal databases. Many online directories require a physical “brick and mortar” office in the United States, so our main database is based on working with this largest batch of directories, many of which include maps to your business. This database includes Yahoo Local, Bing, Localeze, numerous online Yellow Pages and many more. If you don’t already have a Google Places Listing, we create one and help you verify it.
If you don’t operate in the United States, want to keep your address private, and/or your business model is not based on clients coming to your office, we submit you to our web-based database. This connects to over a hundred listings, but focuses exclusively on driving traffic to your website. For businesses in Canada and some other countries, and for businesses that provide service at client’s locations, we also work on Google Places Listings.
Google Places (also known as Google Local) is Google’s business directory, and is connected to Google Plus and Google Maps. It is connected to, but distinct from, Google’s Search Engine tool as well. Google’s Search Engine is what most people think of when they say “Google”, such as when someone says “I’m going to Google something,” generally meaning, “I’m going to look something up on Google’s Search Engine.”
Google Places is arguably the best known and most popular online business directory. The downside of this popularity is that it’s the most exploited by spammers, scammers and assorted online ne’er-do-wells, so Google has created a notably labor-intensive and inconvenient way to verify that all listings are for a legitimate and existing business.
When a member signs up for ASEL with a physical location in the US, Canada, and certain other countries, (and in certain cases where businesses go to clients) we first check for an existing Google Places Listing for each office location. Some existing Listings are created by the member or another third party. Some are “organic” listings, which are created by Google using other sources. If the information is clearly inaccurate or needs to be updated, we edit it to match the ASEL submission and website. If the Listing’s information raises questions, we contact the member. If we don’t find an existing Listing, we create one using one of our Google Accounts.
Once we create this Listing, Google sends an actual paper letter via USPS, to the business address with a verification PIN. This is how Google confirms that the business physically exists at that location. Members then provide us with the PIN so we may verify the listing and get it online.
You can learn more about Google Places in detail here.
Editing and updating information
We are happy to update your listings if you move or otherwise change, update, or add important information to your website. Please contact us via Support@TherapySites.com with questions or edit requests.
Please note that Psychology Today’s directory is not one of the directories we submit to via the ASEL process. They are a completely separate service that charges $29.95/month, although we do partner with them for specific promotions.
If you have any questions about your Psychology Today Therapy Directory profile, you can contact Psychology Today at (212) 260-7210.
More you can do
While we do as much as possible to promote our members’ businesses, there are some directories that are difficult, if not impossible, for us to work with as a third party. Some of these may or may not be relevant to you and your business:
Superpages.com; we highly recommend creating a free account and listing your business here. Superpages listings require a great deal of information, much more than we can realistically collect for all customers.
Yelp.com and Citysearch.com; These review-based directories tend to be more focused on bars, restaurants, hair salons, etc., but are worth considering, depending on your practice and focus. These are likely to be very useful for vets, massage therapists, and dentists, but less so for therapists, counselors, and psychiatrists.
Yext.com; Yext is a good service which some of our customers ask about, however, many consider it to be very expensive, and much of their service is redundant if you’ve submitted to our ASEL service, and created listings in Superpages, Yelp and Citysearch.
Other listings services; If you’ve read this far, you’ve gotten all of our recommendations specific to listings. There are other companies and services out there that do good work, but many of them charge for what you’re already getting as part of your TherapySites membership. We don’t want to steer people away from anything that helps them, but we don’t want our members to spend extra money, either. We especially caution you to look into any service or offer that seems too good to be true. Remember, we’re always here for you, so please let us know when you have any questions!
Other ways to enhance your website: The logical next question is “what comes after listings?”. While our SEO department is available to take you in-depth through any of these suggestions, here’s a brief list of other great things to focus on
1 – Customize your content: We provide some excellent stock content, but the specificity and unique voice you bring to it help potential clients to decide whether or not they want to work with you (link to that blog)
2- Build your content: Bigger is definitely better when it comes to website content. Contact us for suggestions about where to expand on your offerings
3 – Consider Social Media: Search trends lean towards more and more emphasis on the social media sphere, so it’s worth considering the use of such practices in promoting your business.
If you discontinue membership:
If we have created a Google Places Listing for you and verified it, it will remain online, but we strongly suggest you claim it into your own account. Your other listings will be left to expire a year after creation, unless you specify that you are closing your business, in which case we can close the listings outright.
Rich M – TherapySites Support
Email any questions to Support@TherapySites.com