Discover the four must-have features for your practice’s website.
After carefully setting up your website, you set it live and…nothing happens. Sure, significant results don’t happen overnight, but if your website isn’t drawing in patients as you had hoped, it’s time to face the facts. Your practice website might not be up to par.
If this is the case, a website overhaul can help ramp up your site’s performance and draw in online visitors. Here are 4 essential features that your website should have if you want to see results.
Have you ever tried to load a website on your phone only to find that the website didn’t render well on your phone? Chances are that the website is not mobile-friendly, meaning that it has not been formatted to display properly on mobile devices. Mobile users are likely to navigate away from your site if it’s difficult to navigate. In fact, a report released by ExactTarget found that 27% of mobile users will leave a site if it is not mobile-friendly.
It’s crucial that your website be mobile-friendly to provide a great user experience. Mobile-friendly websites resize automatically to fit mobile screens, you can check your website with Google’s Mobile-Friendly Test tool. If your website doesn’t resize and the text is too hard to read, then it’s time to upgrade. An easy to navigate website on smartphones increases the chance that visitors will stay on your website and convert.
Perhaps, the most important thing a therapist needs on their practice website is a photo. That might sound like an obvious statement, but it’s very common for therapists’ websites not to feature any personal photos of you or your practice. A high-quality photo, not just a stock photo, makes it easier for visitors to relate to you and develop trust in your practice.
Poor quality images can also negatively impact your website. Online users respond to visually pleasing websites and images. So if you don’t have the right images for your site (or no images at all), then users are likely to navigate away. Instead of using overused stock images, stand out from the crowd by using real photos. Not sure where to begin? Consider hiring a professional photographer to help you out.
A Clear List of Specialties
It can be tough to find the right therapist, especially with such an extensive and ever-growing list online. Stand apart from the competition by making your practice specialties clear with a straightforward list. This quickly helps your visitors determine whether you provide the services they’re looking for. Patients want to know that you have the skills necessary to treat their specific condition, without digging through your website.
Don’t risk losing out on potential patients because your specialties are buried deep within your website, or worse, listed hastily as an afterthought. By including a clear and specific list of your top specialties on your homepage, you may find yourself driving more successful traffic to your site.
Easy-to-Find Contact Information
While putting your contact information on your site sounds simple enough, you would be surprised how many websites make it almost impossible to find a phone number to call. It’s hard enough to get visitors to engage on a website, don’t make it even harder for them to contact you! Be sure to include a working phone number and practice location in a prominent place. It’s also important to create a built-in contact form as an alternative method of contact.
While incorporating these 4 features onto your website will certainly go a long way toward improving your online visibility, there is always more that you can do to stay current and competitive. That’s where TherapySites comes in! Contact us today to learn how our website and online marketing services can help you get real results.