Do you every wonder what it takes to show up on the first page of search results in a search engine? Maybe you have heard the term SEO and wondered “What do Slightly Eccentric Orangutans have to do with better rankings in search engine results for my website?” Of course, I jest in regards to the primates, yet I still remember the first time I sat down to optimize my website and how overwhelmed I was by the plethora of different methods and opinions that abounded and were “the only way to get your website on the first page of Google.” I hope that through this blog post as well as the next couple of SEO-centric blog posts, we can shed some light on the mystery that is SEO so you can learn to effectively optimize your website. To start let us look at the true definition of SEO by asking the question: What is Search Engine Optimization (SEO)? SEO is the active practice of developing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. As you can see, nothing about orangutans in there, eccentric or otherwise. However, there are three things that are in there that are absolutely important to the optimization of your site. 1. Active practice 2. Internal aspects 3. External aspects Today we are going to look at some of the basics of SEO and we will be starting with the a few of the “Internal Aspects.” of site optimization. We will look at the “External Aspects” of SEO in a blog post in the near future, however, if there is one thing you take away from this post or any future post about SEO let it be this: SEO is an active practice. Just as you would change the oil in your car every three to five thousand miles to prevent engine damage, you need to check your site’s ranking in search engine results as well as using a web site tracker such as Google Analytics and fine tune the internal and/or external […]