Do you know how well your website is performing? Website statistics can let you know how many people visit your site and how they interact with it. Drilling down into your website stats can help you to identify problems with your website and give you the information you need to design a more effective online marketing strategy. Here are a few basic stats that you should start paying attention to.
Did you know that 84% of people trust online reviews as much as a personal recommendation? Or that 74% say that positive reviews make them trust a local business more?
Studies like the 2016 BrightLocal Local Consumer Review continue to reveal trends in how consumers use online reviews to make decisions about local businesses.
If you run a practice or small business and you don’t have a website yet, you’re not alone. In fact, a recent study showed that about 46 percent of small businesses (those with less than 10 employees) don’t have a website for their company. If you own one of these small businesses, you’re missing out on an invaluable tool for growing and retaining a client base.
Websites not only allow you to market your practice online and reach new clients, they also give you a platform to offer services to current clients which will keep them happy and loyal. Not convinced that your practice needs its own website? Here are a few more reasons why a web presence is crucial in today’s digital age.
Learn How to Network On and Offline
While your work should always speak for itself, we have to face the fact that networking has become an essential part of advancing any business, especially therapy. Building strong relationships with your clientele in the hopes of getting referrals is what really drives your practice. A referral from a friend or family member is 50 times more likely to sway a consumer’s purchasing decision. If you can’t make a good first impression with your patients, it’s going to be difficult to market your services successfully, no matter how you choose to do it. Learn how therapists can network both online and offline to boost their business and gain the exposure they need.
Don’t Ask for Referrals Up Front
When it comes to building professional relationships with other therapists, remember that no relationship is one-sided. If you approach another therapist or doctor and ask for a referral right away, you could make a bad first impression. Instead, change your approach and inquire about their specialties to see if you can refer them to any of your patients. They will be much more willing to refer patients to you if they get a few referrals in return. Where patients are concerned, it’s acceptable to ask patients that mention how happy they are with your practice for a referral.
Join a Colleague Support Group
Connecting with other successful therapists is a crucial part of networking, particularly if you have a specific specialty. It’s important to spend some actual face-time with these therapists to be able to market yourself successfully. A support group gives you an excellent opportunity to turn to your colleagues for advice on dealing with challenging patients, as well as a chance to share your own therapy knowledge. Over time, the trust that will naturally develop in your regular support group meetings will lead to consistent referrals among the members — giving you a steady referral base.
Get Involved in Your Community
While it’s great to connect on a more personal level with other therapists, don’t forget about the people who matter most: the community. After all, this is where your patients come from. If your practice is already an active part of the community, then it’s time to up the ante. This means getting involved in local outreach and participating with other community members who support causes you feel strongly about. Nothing can beat actually getting involved in your community and making a difference. This is also an effortless way to gain referrals from community members.
Log Off and Step Outside
Power down your computer and promote your therapist practice by hosting events. Public speaking, workshops and private consultations are great networking options to showcase your practice and connect with both potential patients other therapists.
These are just a few easy networking strategies that you can implement to bring more patients into your practice. By not factoring local therapists, physicians, professionals and organizations into your marketing strategy, you are missing out on a wealth of opportunities that could become the basis for many of your referrals. Online marketing is definitely the ruler of the land, but there is no denying the power of personal networking.
Discover the four must-have features for your practice’s website.
After carefully setting up your website, you set it live and…nothing happens. Sure, significant results don’t happen overnight, but if your website isn’t drawing in patients as you had hoped, it’s time to face the facts. Your practice website might not be up to par.
If this is the case, a website overhaul can help ramp up your site’s performance and draw in online visitors. Here are 4 essential features that your website should have if you want to see results.
Have you ever tried to load a website on your phone only to find that the website didn’t render well on your phone? Chances are that the website is not mobile-friendly, meaning that it has not been formatted to display properly on mobile devices. Mobile users are likely to navigate away from your site if it’s difficult to navigate. In fact, a report released by ExactTarget found that 27% of mobile users will leave a site if it is not mobile-friendly.
It’s crucial that your website be mobile-friendly to provide a great user experience. Mobile-friendly websites resize automatically to fit mobile screens, you can check your website with Google’s Mobile-Friendly Test tool. If your website doesn’t resize and the text is too hard to read, then it’s time to upgrade. An easy to navigate website on smartphones increases the chance that visitors will stay on your website and convert.
Perhaps, the most important thing a therapist needs on their practice website is a photo. That might sound like an obvious statement, but it’s very common for therapists’ websites not to feature any personal photos of you or your practice. A high-quality photo, not just a stock photo, makes it easier for visitors to relate to you and develop trust in your practice.
Poor quality images can also negatively impact your website. Online users respond to visually pleasing websites and images. So if you don’t have the right images for your site (or no images at all), then users are likely to navigate away. Instead of using overused stock images, stand out from the crowd by using real photos. Not sure where to begin? Consider hiring a professional photographer to help you out.
A Clear List of Specialties
It can be tough to find the right therapist, especially with such an extensive and ever-growing list online. Stand apart from the competition by making your practice specialties clear with a straightforward list. This quickly helps your visitors determine whether you provide the services they’re looking for. Patients want to know that you have the skills necessary to treat their specific condition, without digging through your website.
Don’t risk losing out on potential patients because your specialties are buried deep within your website, or worse, listed hastily as an afterthought. By including a clear and specific list of your top specialties on your homepage, you may find yourself driving more successful traffic to your site.
Easy-to-Find Contact Information
While putting your contact information on your site sounds simple enough, you would be surprised how many websites make it almost impossible to find a phone number to call. It’s hard enough to get visitors to engage on a website, don’t make it even harder for them to contact you! Be sure to include a working phone number and practice location in a prominent place. It’s also important to create a built-in contact form as an alternative method of contact.
While incorporating these 4 features onto your website will certainly go a long way toward improving your online visibility, there is always more that you can do to stay current and competitive. That’s where TherapySites comes in! Contact us today to learn how our website and online marketing services can help you get real results.
Online Directories for Therapists — What You Need to Know
The Yellow Pages may be mostly a thing of the past, but online directories are a powerful resource for your practice. By listing your practice online, you can increase site traffic, and eventually even your patient base. Making key information about your practice available online can only increase your exposure to new patients.
Help With SEO Strategy
When choosing online directories, make sure to include local directories like Yelp to increase local visibility on search engines. The most important components of an online directory are your name, address, phone number and website. A study by comScore showed that the primary information sought in local search was the business address. The goal should be to make it as easy as possible for patients to contact you. Filling out your directory listing completely may feel time consuming, but it will be worth it in the end when it boosts your SEO and helps you show up quickly within online searches.
Just keep in mind that you also need to continually update your information on directories in order to reap the benefits. You may be surprised to hear that only about half of businesses have actually updated their listings, which is a definite SEO killer.
Since online users turn to directories to seek out goods and services, online directories can increase not only your site’s traffic, but also attract new customers. By maintaining and updating online directory listings, your information will be in front of countless customers who are looking for exactly what you provide. Additionally, your information is also available to other therapists on the online directories. This gives you a great networking opportunity to connect with other therapists to build professional associations that have many benefits, including referrals.
Each online directory you use will also increase the amount of backlinks to your site. Backlinks are precisely what they sound like: a link back to your site from an outside website. Legitimate backlinks let Google know that your website is relevant, which helps your site rank higher, increases your online visibility, and can possibly boost your patient base.
Add Authority to Your Practice
While having a good practice website is important, it can be challenging for online users to tell the difference between professional and unlicensed therapists. Listing your practice on a reputable online directory, such as Psychology Today, adds authority and credibility to your practice.
By neglecting to put your website on popular and relevant online directories, you are doing a great disservice to your practice. Online directories are one of the best and easiest ways to get referrals! Just by submitting accurate, complete, and up-to-date information, you can take control of your practice, engage new clients, and expand your reach.
It’s important that you know which online directories are best ones for your website. While it might seem like a good idea to post to every directory possible, target a specific audience. By choosing quality directories, you can improve your online visibility and increase your site traffic significantly.